Major iOS 18 Features: Why This Update Represents a Significant Advancement for Apple

After Apple introduced the latest features of iOS 18 and with the initial excitement leveled out, I’ve taken some time to reflect on what these enhancements focused on customization and intelligence could mean for Apple. This shift represents an intriguing change in the company’s approach moving forward.

It seems Apple is starting to embrace change rather than sticking to its established norms. This evolution is evident in response to EU regulations on USB-C and the introduction of multiple App Store options on iOS (for EU users).

Even though these adjustments were mandated, Apple’s choice to roll out what could be deemed the most extensive iOS update in years signals its evolving vision. Let’s explore how these enhancements might be beneficial for Apple, fostering a more flexible framework.

iOS 18 Could Reignite Interest Among Former Users

A number of dedicated Apple fans slipped away despite enjoying the ecosystem Apple’s “walled garden” provides. This departure stemmed from a few key issues: Apple’s hesitance to allow device customization, leading to uniform Home Screens, and a lack of essential features such as RCS and call recording.

However, the recent updates to iOS have rekindled hope for substantial shifts. Remember that it all began with the introduction of widgets in iOS 14. Now, with iOS 18, Apple is not just enhancing customization options with features like dark mode and monochrome icons but is doing so in a manner reminiscent of Android’s Material You design principles.

Moreover, the incorporation of call recording and app locking, along with RCS support, provides even more compelling reasons for users to return to the Apple fold. Admittedly, alerts for call recording notify both parties about the recording process, a practical approach that promotes transparency.

iOS 18 Refreshes the Experience for Current Users

I can honestly say I was growing weary of my unchanged Home Screen. While customizing widgets and smart stacks was an option, it felt limited in scope. Shifting back to an Android device, whether for personal use or testing, provided a refreshing sense of freedom with its vast customization capabilities.

Here’s why I believe Apple’s approach has shifted, catering to the current user base through this update:

A Revamped Control Center Inspired by Android

The Control Center, previously a weak point in iOS, has evolved significantly with iOS 18. While I managed to adapt, the updates Apple has made feel remarkably effective. Users can now easily reorder and resize controls, including vital ones like Wi-Fi and Bluetooth. This significant overhaul has rejuvenated my outlook on iOS.

This advancement puts iOS 18 on par with Android functionality, a testament to the magnitude of this update. Having immediate access to volume and brightness adjustments is invaluable to me.

Exciting Updates for iMessage

A significant number of us heavily rely on iMessage for our messaging needs. The introduction of new features aimed at enhancing text interactions could see its usage grow further. Now, you can easily bold, italicize, strikethrough, and add animations to your messages. The innovative Tapbacks feature allows users to share personalized stickers, adding a delightful twist. The capability to schedule messages is yet another practical addition that can be a lifesaver in multiple scenarios.

Apple’s Intelligence: Harnessing Generative AI for Personalization

Have you ever wished for a quick caricature of your friends or family right at your fingertips? I certainly have!

So, when Apple announced the potential for on-device generative models to create quick illustrations of our loved ones, I was genuinely thrilled. The provision for on-device writing and communication tools adds substantial worth for users.

Genmoji and Image Creation Are Delightfully Engaging

This feature adds a remarkable personal element to your interactions and demonstrates how generative AI can provide unique functionalities. The most impressive aspect is that it all occurs on-device with a focus on user privacy. There’s no need to reveal to Apple Intelligence who your loved ones are; it learns from your device autonomously. This effortless integration differentiates Apple’s approach from others in the industry.

On-Device Writing and Communication Tools Offer Convenience

The inclusion of these tools is beneficial for everyday users. Whether summarizing emails, articles, or drafting cover letters, you can accomplish all this without relying on external apps. This move propels AI into the mainstream, extending its advantages to billions of users who will appreciate these features.

When coupled with existing functionalities within apps like iMessage, these enhancements make communication enjoyable, which is fantastic for users.

Could This Indicate a More Adaptable Apple?

Historically, Apple hasn’t been known for its speed in adapting hardware and software. Transitioning to USB-C on the iPhone took over a decade. Until iOS 18, the look of iOS remained largely unchanged across generations. But I sense that Apple is beginning to embrace change like never before, and this is only the start.

It’s the small adjustments that have the most significant impacts. The introduction of a theme engine in iOS, allowing for icon color changes, gives me hope for a future where third-party icon packs can be implemented, allowing for even greater customization. While this may not appeal to every user, for those of us who enjoy personalizing our devices, especially those with a background in Android, it’s an exciting development.