Carousels on LinkedIn are interactive slideshows that allow users to present a series of images or documents in a single post. Designed to enhance engagement, they serve various purposes, from promoting brands to explaining topics. However, since December 2023, LinkedIn has limited carousel creation to paid ads. Fortunately, a practical alternative exists: converting PDFs into carousels. This guide outlines how to create visually appealing PDFs using a graphic design tool like Canva, which can be uploaded to LinkedIn as carousels.
Creating Carousels in LinkedIn Posts: Step-by-Step
- Open Canva: Launch Canva or your preferred graphic design tool.
- Start a New Project: Click on the purple button to create a design. Choose the poster layout as it supports a vertical orientation with multiple pages.
- Design a Template: Create a consistent template for your slides by designing one page and copying it across all necessary pages.
- Add Content: Fill in your text, images, or other content on each page, ensuring the order is as required since it reflects in the final carousel.
- Tweak Your Slides: Make final adjustments to your designs. Click the Share button once satisfied.
- Download as PDF: Choose PDF Standard from the download options, then click the purple Download button.
- Log into LinkedIn: Access LinkedIn via a laptop or desktop and initiate a new post.
- Write a Caption: Craft a caption to introduce your carousel to your audience and click More (the plus sign).
- Add Document: Select Add a document (icon with a curled corner sheet).
- Upload PDF: Click Choose file, find your PDF, and double-click to insert it into your post.
- Title Your Document: Provide a title for the document and hit Done.
- Publish Carousel: Finally, click Post to share your carousel with followers.
Now, users can swipe through your newly created carousel just as they would with traditional LinkedIn carousels.
Bonus Tips for Carousels in LinkedIn: Using Images Instead of Text
You can enhance your carousel experience by utilizing images instead of direct text. Follow these additional steps using Canva:
- Start in Canva: Select Uploads on the left side of the screen.
- Upload Images: Click Upload files to choose and upload the images you want to use in your carousel.
- Add Images: Simply click on the uploaded images to insert them into your design.
- Edit as Needed: Resize, arrange, and add elements to your images as needed, then proceed with the initial steps to download and upload your carousel.
By following these methods, you can create dynamic and engaging content for your LinkedIn audience that stands out.
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